Here are B is for Brand’s five simple steps to help you plan your ‘Elevator Pitch,’ so you’re never stuck for words again when someone asks you what you do. Step 1 – Say ‘Hello’, say ‘I’m (your name)’, say,
A high profile business re-named itself at the end of 2021…did this news catch your attention? There are only a very few circumstances under which it might be beneficial to re-name a brand. After all, building a brand is a
At B is for Brand, the working day is all about helping clients Achieve Brand Clarity. I like to call it the ‘ABCs’ of branding (see what I did there?) One of the first questions I ask clients in our
Do you love or loathe LinkedIn ‘anniversaries’? Recently, the platform highlighted to me that it was the 4th anniversary of B is for Brand. It can’t really be four years. In April 2016, I was still happily the Head Fairy
To say my interest was piqued when my good friend and digital media professional Alison Read sent me a link about the new Facebook rebrand can only be described as an understatement. Fifteen years ago, Facebook was at the very
Sometimes brand IS about logo. So what makes a great logo? B is for Brand.
As we begin to head towards Christmas (yes, it’s time to admit that we are), I have been spending some time thinking about why we end up buying what we buy. Respected ‘Persuasion Psychologist’ Bart Schutz once succinctly said, “Our
I was delighted when I was approached earlier this year to help the team at Moray Chamber of Commerce review their brand positioning. The Chamber was looking to take its offer to the next level and the board recognised that
The first step is to develop a company culture that reflects your core brand strategy. If you do this, staff becoming brand ambassadors will eventually be a natural and organic process. Involve your employees in the development of your company
I love how animated people get when they share with me the story of where their brand idea began, the journey they’ve been on and the struggles their brand faced before they came to the point where they met me.