Is ‘Owner Overwhelm’ holding you back? In a world awash with products and services, what’s going to set your business apart from the rest? Well, it might not be a surprise to learn that here at B is for Brand Ltd, we’re going to suggest you use your brand! So what is...

Is ‘Owner Overwhelm’ holding you back? Do you ever think about how much more profitable your company could be ‘if only’ you could get on top of your marketing? Could you be tempted to free up your own time and give yourself the potential to make more money, by...

Tonight I hand over the presidency of Moray Business Women to the next willing volunteer! I can't believe how fast this year has flown by, so I thought I'd take a few moments to reflect what I've learned personally from the experience. I WANTED TO HIDE UNDER A ROCK! I...

We all make mistakes, right? Surely that's a universal truth... Even the ‘best’ experts in any field can’t be immune to the occasional slip-up and (I know, I know, you’d hardly believe this but…) the same is true for me. In a recent LinkedIn Live broadcast &...

Recently I was delighted to be asked to appear as a guest on THE BUFFALO SESSIONS podcast hosted by Jamie Stewart from Circle Networks. It was an even greater honour to be sat alongside social media expert Rik Courtney from Just Ask Rik, whose social media advice I...

Hey there Brand Builders… DO YOU NEED MARKETING HELP? As a small business owner, do you feel like your plate’s full enough already, without having to make time to ‘do marketing’ for your business? Well, I might just have some good news for you. Here at B is for Brand...

Is it your story…? This month, I’d like to take you on a little journey to explore a crucial aspect of crafting a compelling brand story. One big brand secret I’d like to share with you is that your brand story isn’t really about you! The real art to brand...

Hey there Brand Builders… One thing I get asked a lot is this: 'Ailsa, how do I create great marketing campaigns without breaking a sweat (or the busting the bank balance)?' Well, seeing as you ask, it just so happens I've got five top tips for you right here… TIP...

By now you know I'm a big fan of writing things down, right? If you haven’t been applying any rules, now is the right moment to think what the rules might be. Ooohh! Guess what document will help you with that? Of course! Your Brand Strategy. STEP 1: Maybe you didn’t...

Prior to B is for Brand, I was actually the proud owner of a cleaning company called Lossiemouth Cleaning Fairies! That's right, I’m a Branding Consultant and a Cleaning Fairy all rolled into one… You might be wondering how on earth these two seemingly unrelated...

Hey there Brand Builders ARE YOU STRUGGLING? So I'm just wondering where you're at with your content creation? Have you nailed it or are you struggling to come up with fresh and engaging ideas each month?Do you find yourself spending hours brainstorming and writing,...

Hey there… Running a small business can be a rollercoaster ride, don’t you think? There’s always so much to do and so little time. I don’t know about you, but I can find it hard to stay productive and get things done when juggling multiple responsibilities. Fear not,...

What’s the difference and do I need both? During a presentation I was giving in a networking group I belong to, someone recently asked me what the difference was between personal branding and business branding. I thought that might be a question you also ponder. So...

Hey there, Brand Builders!  Today, let's talk about something that affects us all: procrastination. I recently went to a ‘Lunch and Learn’ talk given by business coach Karen Astill and I loved the lessons she shared around ‘a different way of looking at...

The other day in my ‘Do One Thing,’ membership, we were exploring the idea of Brand Personality. Brand Personality is probably the hardest brand idea for most business owners to get their heads around. Used properly, it can be one of the most powerful and influential...

Something I hear a lot: HUGH SIGH… ‘I HATE marketing myself/my business.’ Does that sound like you? Where did all the joy go? Why is it so hard? Are you wondering why you have to spend soooo much time marketing your business? Why don’t people just flock to do business...

STUCK FOR INSPIRATION? DON'T BE! How do you come up with your creative ideas? If you're a small business owner, it can feel like you have to be amazing at everything. It can also feel like you have to constantly be original and creative in order to develop your...

Here’s my unpopular opinion: Most companies have reeeeeaaaaalllly BORING brand values. Like, falling asleep, ignored like the wallpaper in the second bedroom kind of boring.Which is a massive shame and a REAL missed opportunity.So how do you make sure that your biz is...

B IS FOR BRAND SUPER-SIMPLE BUSINESS PLAN So if 'the thing is to begin...' HOW do you actually get started?Just don't over-complicate things for yourself in the beginning. Here's a SUPER-SIMPLE business plan to help you get underway and start making your dream...