I was delighted when I was approached earlier this year to help the team at Moray Chamber of Commerce review their brand positioning.

The Chamber was looking to take its offer to the next level and the board recognised that developing their brand was key to kickstarting that process.

The organisation wanted to retain its historical connections whilst developing a fresh and dynamic new look that would carry it forward into a new era.

Through a series of workshops with the board and other stakeholders, we created a new brand strategy that positions the chamber as driven and engaging, without compromising their friendliness or charisma as an organisation.

Moray Chamber aspire to be the ‘go to’ networking organisation in Moray, known for having a fresh outlook on business and being dynamic, supportive, informative and professional.

It has been so hard keeping quiet these past few months, but on Friday night at a glittering award ceremony at Gordon Castle, the new brand was finally launched.

The whole process has been enjoyable from start to finish, due to the professionalism, energy and focus of the team at Moray Chamber of Commerce.

I feel sure that the Chamber is going to grow from strength to strength now that it has in place a robust brand strategy and a refreshed image that reflects its strategic positioning.’

If your business is at a crossroads and you think you might need some support with your brand, please don’t hesitate to get in touch.

www.moraychamber.co.uk

Together we grow

Together we grow

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